This is why NASH products are environmentally friendly: More and more companies are striving to make their products and processes more environmentally friendly and thus contribute to protecting our planet. Climate neutrality is an important step towards reducing greenhouse gas emissions.
But in our opinion, it's no longer enough to simply reduce our own emissions or purchase certificates. Companies should actively contribute to improving our planet and thus leave not just a neutral footprint, but a positive one. Because only together can we shape a positive future for our planet.
We at Nash aren't perfect either, but we want to set an example. We don't want to be climate neutral, but environmentally positive.
But what exactly does that mean? Climate neutrality means that a company reduces its greenhouse gas emissions as much as possible and offsets the remaining emissions through climate protection projects. The common goal of companies is to reduce their carbon footprint to zero.
But that's not enough for us. We don't just want to be neutral; we want to actively make a positive contribution to the environment. That's why we've decided to become eco-positive. This means that we not only reduce our own emissions, but also actively contribute to improving the planet with our products.
How do we do this? Firstly, we rely on innovative, bio-based materials for our products, such as liquid wood from wood processing residues, which replaces conventional petroleum-based plastic in our razors. Secondly, we produce our natural shaving cosmetics with organic ingredients in a contemporary solid form, avoiding added greenhouse gases, dyes, synthetic ingredients, and unnecessary packaging. All packaging and inserts are recyclable according to modern standards, are made without coatings, and are made from grass paper instead of conventional paper.
For every purchase at Nash, we also plant a tree , meaning that as a shaving brand, we don't sponsor footballers, but nature's superstars.
Trees are important components of the ecosystem and help to clean the air, stabilize the soil and combat climate change.
According to the organization One Tree Planted, a tree can absorb up to 22 kilograms of carbon dioxide from the atmosphere over its lifetime. Nash's tree-planting program can therefore remove many tons of carbon dioxide from the atmosphere. Trees also help improve air quality by filtering pollutants from the air and producing oxygen. Trees also stabilize the soil because their roots reach deep into the earth.
Active change beats neutrality. Through these measures, we not only contribute to protecting the environment, but actively improve it. We want to show our customers that environmental protection is not only important, but can also be fun and convenient. NASH products don't come with an eco-friendly look; they are attractively designed and a joy to use. Anyone who uses NASH products contributes to a positive environmental footprint in their daily lives and can be proud of improving the planet a little bit with every shave.
Like David among Goliaths. We're aware that our contribution to the environment is far from sufficient to solve all the planet's problems through shaving alone. But as a young brand, we want to set an example and show the long-established shaving industry that it's possible to produce shaving products that are comfortable, high-quality, and environmentally friendly.
Thank you for supporting us.
Thomas von NASH
Shave natural: Make a statement
