Press

Let'srewrite the
history of shaving together

Big Thanks First!

Why we at NASH want to revolutionize shaving

Everyday consumption has the biggest impact on our lives and the environment.

Almost all areas of consumption have been turned upside down in recent decades - only when it comes to shaving does time seem to have stood still :

An oligopoly of dominant brands sell razors like "spaceships" for men and "pink flowers" for women. Supported by TV advertising worth billions.

The result is a flood of plastic, overpriced blades and pure marketing innovations: a market like from the last millennium .

This is exactly what we want to change with NASH - and thank you for supporting us!

Your Thomas & Thomas
Founders of NASH

🙏🪒🌱

Press kit

Here you will find all the necessary information, images, logos etc.

Download Press Materials 〉

Press inquiries

We are delighted to hear from you and greatly appreciate your support for our young brand. THANK YOU!

Write to Thomas & Thomas 〉

Never Ending Ideas for Stories

  • David vs. Goliath
    • How a startup is breaking into a market controlled by giants
    • Planting trees instead of sponsoring soccer stars - why NASH focuses on meaning instead of show
    • Consumers instead of customers: The blade market as a symbol of corporate strategies
  • Economy & Startup
    • How a start-up from Austria is challenging the big players in the shaving industry
    • From the first prototype to an award-winning brand - with little budget but a lot of conviction
    • What founders Thomas & Thomas have learned after 10 years in the start-up scene and how this helps NASH.
  • Innovation & Award
    • Honored with the German Innovation Award 2025 - what's behind it
    • Why no one has really rethought shaving for decades - until now
    • How liquid wood and grass paper can replace plastic
    • Sustainable materials rethought - without sacrificing functionality
  • Consumer change & design
    • Shaving in the 21st century - why comfort doesn't have to come at the expense of the environment.
    • The shaving tax - why men and women pay dearly for shaving comfort.
    • Smart design meets natural shape: the first razor that doesn't look like a spaceship.
  • Beauty & Care
    • The foamy horror from the can - for skin and the environment.
    • Why solid shaving care is a game changer for sensitive skin
    • Zero-waste beauty meets men's grooming - with effect instead of show

The Jury's Statement

"Many shaving products are based on environmentally harmful materials and ingredients that are neither kind to the skin nor the environment. NASH offers a convincing alternative by combining high-quality razor handles made of biocomposite, vegan natural cosmetics and recyclable packaging.

This concept combines contemporary sustainability with a minimalist design that combines elegance and functionality, appealing to a conscious and discerning target group.

With a holistic approach that harmoniously integrates environmental friendliness, skin compatibility and aesthetics, this product sets new standards in the field of modern skincare."