Happy Birthday!! NASH is turning three!

What started as a hobby for two guys is now available in five countries and part of the morning routine for over 50,000 men. We're proud of that. Thank you, too!!

But why did we even start this in the first place?

Shaving was unnecessarily complicated, expensive, and outdated

Many razors look modern, but ultimately feel like plastic, rubber, and packaging waste. Blades are expensive, the packaging is annoying, and you're often paying for a system that hasn't improved much over the years.

The shave itself was technically fine. But everything else about it felt off: plastic handles, a lack of quality despite the high price, over-the-top packaging, and a product category that had been viewed in the same way for far too long.

The Founders' Question: What really matters when it comes to shaving?

It all started three years ago with a simple question. Not, “How can we reinvent shaving?” but rather, “How can we do what matters best?”

The founders didn't want to turn this into a complicated skincare project. They wanted to improve the product in the areas where you feel it every morning.

The razor should look better and feel more comfortable in the hand. The shave should feel better. Blades should be priced more fairly. The skin should feel better cared for afterward. And unnecessary plastic waste should be eliminated.

The Handle: The Difference Starts with the Design

The handle is the part you hold in your hand every morning. That's exactly why it shouldn't feel like cheap plastic.

With NASH, the difference starts with the design. We use a handle made of liquid wood instead of rubber or painted plastic handles. It feels more modern, higher-quality, and more natural in your hand. This results in less unnecessary plastic waste, without compromising on function.

The Shaving Foam: A Better Shave Takes More Than Just a Good Razor

A good razor alone isn't enough. The shaving cream also plays a role in how comfortable the shave will be.

Many people have gotten used to plastic bottles and artificially foamed shaving products. But good lather can also be simple, natural, and quick to achieve.

Our solid shaving cream lathers up into a creamy consistency in about 15 seconds. It’s not like the foam in a can—it’s natural shaving soap that leaves your skin feeling smoother and can make shaving more pleasant.

Packaging: Less Waste, No Lectures

The packaging should also reflect what we're building: less unnecessary waste, more attractive in the bathroom, and easier to use in everyday life.

Traditional plastic wrap and blister packaging are often a real source of frustration. That’s why we rely on grass paper as a better solution. It looks good, feels higher quality, and avoids unnecessary waste—without any lectures.

Stop trying to do more, and instead do what you do best even better

The shaving industry often sells complexity. NASH takes the opposite approach: fewer bells and whistles, more focus.

You don't always need yet another blade, yet another feature, or yet another expensive extra. You need a razor that fits comfortably in your hand, a blade that shaves cleanly, a lather that prepares your skin, and a price that feels fair.

Thank you

Without customers, NASH wouldn't be where it is today. 50,000 customers show that many men have been looking for exactly this better solution.

That's why this birthday isn't just our celebration. It's a moment we share together. This Sunday, we're not just celebrating three years of NASH. We're celebrating everyone who starts their mornings better with us. That's exactly why we've prepared a surprise.